Brand Awareness
Campaign
Mother Raw
One of my more recent projects while working at Pinch Social was increasing brand awareness for Mother Raw through the use of paid/organic tactics and an influencer campaign. The success of this campaign resulted in a permanent pivot to our organic social media strategy.
Results:
1.1m Paid Reach
+1,300 Newsletter Subscriptions
+154% Organic reach
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Account & Project Management
Influencer Campaign Strategy & Management
Organic & Paid Strategy
Content Strategy & Direction
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Increase the presence of Mother Raw products and branding on Facebook and Instagram while continuing to leverage top-performing content themes to maintain engagement; trending TikToks/Reels, memes highlighting vegan pain points, and simple recipes.
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4 promoted posts per month - static posts were optimized for reach, Reels were optimized for video views.
Email lead generation campaign prompting email signups for Mother Raw’s newsletters to gain access to a simple recipe.
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Leveraged a collaboration with a top-performing vegan influencer and recipe developer, @thebalancedwhisk, to seed simple recipe content and reach a wider audience.
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Pivot our most shared & saved TikTok/Reel content to focus on Mother Raw products and product features instead of people - example.
Use still photography for TikTok/Reel covers to feature higher-quality shots of Mother Raw product alongside recipes for better visibility in the Instagram feed.
Feature Mother Raw’s products or logo in every post for consistent branding.
