Hi, I’m Drew :)

Creative &
Brand Strategist.

Brand & Campaign Strategy | Creative Direction | Integrated Communications Planning | Paid & Organic Social Management | Influencer & Creator Marketing | Performance Analytics & Insights

Reach Out!

Skills

    • Brand & campaign strategy development (integrated, across paid and organic channels)

    • Integrated communications planning (earned, owned, paid)

    • Audience & competitive research (Google Analytics, Statista, WARC, etc.)

    • Social listening & trend analysis

    • KPI framework development & goal-setting

    • Performance analytics & reporting

    • Budget management

    • Brand voice & guidelines development

    • Brand identity development (style guides, brand books, palettes)

    • Email marketing strategy (planning, segmentation, cadence)

    • Website content strategy (page structure, content decisions)

    • Creative/tactical briefing

    • Client-ready strategic decks & presentations

    • Creative concepting & ideation

    • Creative brief development for internal teams

    • Shot lists & storyboarding

    • On-site photoshoot direction

    • Campaign alignment across design, copy, and production

    • Team mentoring, onboarding & training

    • Business development support

    • Internal trend briefings (social platform shifts, AI, industry landscape) & related copywriting

    • Client-facing in-market reporting

    • Cross-team knowledge sharing & workshops

    • Paid & organic social strategy:

      • Audits & content analysis

      • Social listening & trend analysis

      • Content planning

      • Content calendar management

      • Platform-specific content optimization

      • Hashtag & SEO strategy

      • Paid media planning, ad copywriting, & optimization

      • A/B & content testing

      • Crisis/reactive response strategy

    • Influencer & creator campaign strategy (sourcing, briefing, management)

    • Performance reporting & optimization (platform-level KPIs, engagement, reach)

    • Community management

    • Platform expertise: Meta, TikTok, X, LinkedIn, Pinterest, YouTube, Reddit, Discord, Twitch

    • Tools: Meta Business Manager, Hootsuite, Meltwater, Google Analytics

    • Copywriting (campaign, social, website, email, scripts, etc.)

    • Email marketing (campaign development & execution)

    • Video filming & editing

    • Photography & photo editing

    • Graphic design (Adobe Creative Cloud, Canva)

    • Multi-account management across clients

    • Client presentations & stakeholder buy-in

    • Cross-functional collaboration (creative, copy, media buying, community management)

    • Website redesign leadership (cross-functional build collaboration)

    • Vendor & contract negotiation

    • Process development & optimization

Experience

Self Employed | May 2026 - Present

I currently have two ongoing projects, one with a B2B fitness facility developer, and the other with a Psychotherapist. I’ve been modernizing and refining each brand across: brand positioning, colour palette and logo development, website redesign, communications planning & development, paid & organic social media strategies, and more.

Brand Strategist

FUSE Create | December 2022 - May 2026

As an Intermediate Creative Strategist, I conducted thorough research to develop data-driven, innovative strategies across marketing channels. My wide variety of creative skills & digital marketing expertise ensures impactful, optimized campaigns that turn heads and achieve client objectives.

Intermediate Creative Strategist

Pinch Social Inc. | January 2021 - December 2023

As a Social Media Manager & Account lead, I managed 4 client accounts, developed paid & organic social strategies, and directed content creation for the leading social platforms in a fast-paced agency environment.

Social Media Manager & Account Lead

Advanced Diploma with Honours
George Brown College
2018-2020

Business Administration - Marketing

Education

Hobby Corner!

  • Painting

    I always have some sort of art project I’m working on! Right now I’m painting a skate deck to go on my wall.

  • Music

    Former band kid and proud of it! I’ve upgraded (IMO) from the flute to playing the guitar and singing along to my favourite Tom Misch songs.

  • Plants

    Yes. My plant collection exploded during the pandemic BUT my air quality is unmatched.

  • Snowboarding

    Honestly, I’m not very good…but I try!

  • Aunt-hood

    I’m an aunt to 2 nephews and 4 nieces and I (clearly) will never miss an opportunity to talk about them.

  • Yarnery

    My newest and most expensive hobby…but I think it’ll save me money in the long run? #girlmath