360 campaign strategy with a focus on digital media

• Market & consumer research

• Competitor & trend analysis

• Campaign ideation

• Creative execution

Digital media extensions including:

• Social media integration

• Digital toolkits

• GIPHY stickers development

• Instagram Story Filter development

• QR Code integration

Paid & organic social media strategies including:

• Audit/content analysis

• Influencer campaign strategy

• Industry research and social listening

• Trend analysis

KPI analysis & reporting

Content creation

• Video filming & editing

• Photoshop

• Photography & editing

Copywriting

Community Management

360 marketing campaigns

Develop and ideate social media content calendars across all major platforms

Develop and coordinate creative briefs, shot lists, and story-boards for production needs

• Photo shoots

• Video shoots

• Graphic design

Conduct on-site photoshoot direction - lifestyle, food, & product photography - and has worked alongside:

• Freelance photographers

• Recipe developers

• Food stylists

Video filming & editing

Graphic design

Photography & editing

Copywriting

Live event content capture

Managed 4 client accounts in a fast-paced agency environment

Liaised between the clients and my social team to ensure end-to-end alignment on client needs and social strategy execution

Enforced deadlines by effectively developing, communicating, and monitoring the ongoing progress of deliverables across the social team

Presented monthly/quarterly reports to clients

Oversaw 3 social media marketing interns and delegated appropriate tasks

Monitored, developed, and improved processes - streamlined content review processes for improved efficiency

Interviewed, onboarded, trained and mentored junior social media marketing employees

Supported ongoing business development and workplace culture efforts